Premium Products Bike Parts & Accessories

Premium Products is a relative newcomer to the BMX scene, but they are rapidly climbing the ladder to the top. Founded in 2010 in the U.S.A., Premium is now a manufacturer of complete bikes, premium framesets, a full range of parts, and, of course, t-shirts, available in over 40 countries. Sponsors of the Premium BMX team, home to great riders from around the globe, including Brock Olive, Stephon Fung, and Chad Kerley, for whom a frame and complete bike have been named by Premium, both top-of-the-line.

The Premium line of complete bikes is extensive. All steel, the most modestly priced entries in hi-tensile, the top in cromoly, all designed for serious use, as the videos they shoot will show. Kit in Premium's complete builds is always top-notch. Parts from Premium are comprehensive, from wheelsets to no-offset forks, and everything in between; Premium provides their own componentry for their complete builds. On the cutting edge, with experimental bar designs, a radical rear hub, and a CNC-machined sprocket. A highlight is the new two-piece crank, a very popular piece, strong and light, constructed of nearly indestructible heat-treated cromoly.

Premium's frames are for those riders wanting to go beyond a stock build. The CK, the base for Premium's top-of-the-line complete bike, is only the beginning. From the Stray, designed for larger riders, it's all lighter and faster, peaking with the double-butted, full cromoly, 3 pound 12 ounce Guttershark, black with a stylized version of Premium's logo.

Premium has established itself as a maker of excellent BMX bikes and parts, competition-worthy. The riders they sponsor swear by their gear, and Premium is forging forward with new models, relying on those new young riders to demonstrate exactly how solid Premium's parts, frames and bikes are. If you're ready for a new freestyle bike, look to Premium to provide just what you need.